Returning guests come back through the OTA
When guests search your property’s name on Google, the top result is an OTA page. Last year you were the one looking after them, but this year the OTA earns the commission again.
For villas, hotels and homestays with loyal guests
Guests from Instagram and WhatsApp can now book and pay directly.
One booking page in your property’s name. Guests, international guests included, pick their own dates and pay by card or bank transfer. Your OTA listings keep running as usual.
- No sign-up or monthly fees
- 10% only on bookings made through your page
- Walk-ins and direct transfers are free
Free: a one-page estimate based on your property’s numbers.
Payment gateway licensed by Bank Indonesia and PCI DSS certified
- Virtual Account
Villa Surga Wana
Private Pool Villa
Rp 1.250.000 / night
Pay by card or bank transfer
Book now
Illustration of a booking page
What often happens
Guests know you, yet they still book through the OTA.
They asked on WhatsApp, then booked on the OTA
International guests usually don’t have an Indonesian bank account and would rather not deal with a transfer from abroad. Because they can’t pay by card, they go back to the OTA app.
Instagram followers can’t book yet
The link in your bio still points to an OTA or WhatsApp. There is nowhere to pick dates and pay straight away.
With Indohotelier, these guests can book with you directly, at a flat 10% with card fees included.
Work it out yourself
How much commission do you pay OTAs each year?
Enter your property’s numbers and see the result straight away.
Booking value per year
Commission to OTAs per year
For the share of guests who book direct ()
Direct booking value
OTA commission not paid
Indohotelier service fee 10%
Sign-up and monthly feesRp 0
Stays with you per year
An estimate from the numbers you entered, not a promise of guests.
How this is calculated
OTA commission per year = units × nightly rate × occupancy × 365 × commission rate. In your free estimate we write down every assumption so you can correct it.
How it works
Ready in four steps.
- 1
Free estimate
We study your property on the OTAs and send a one-page estimate: the commission going to OTAs, compared with our fee.
- 2
Sign the agreement
One partnership agreement (PKS). Your rate is written clearly in the agreement before the page goes live.
- 3
Set up your page with our team
Units, prices and photos are filled in together with you, in Bahasa Indonesia or English. We connect the calendar to your OTAs.
- 4
Share your link
Put it in your Instagram bio and your WhatsApp replies. Guests book and pay, and you get a WhatsApp alert.
Trusted by property owners
See pages that are already taking guests.
Two properties in Sidemen, Bali, already take direct bookings through our platform. Open one and try picking dates. Their guests book and pay by card or Virtual Account on their own, without messaging anyone first.
Sidemen, Karangasem, Bali
Griya Valud Sidemen
6 rooms and bungalows among the rice fields of the Sidemen Valley
Open the booking page sidemenretreats.com
Sidemen, Karangasem, Bali
Mountain Bamboo House
3 bamboo villas looking out to Mount Agung
Open the booking page sidemenretreats.com
Both pages live on the Sidemen Retreats site, so the address is sidemenretreats.com. The booking system is the same one you would use with Indohotelier.
What you get
Everything you need to take direct bookings.
A booking page in your name
Units, photos, prices, map, house rules and guest reviews, all under your property’s name.
- Guests pay by card or bank transfer, in Rupiah
- Payment gateway licensed by Bank Indonesia and PCI DSS certified
- Card fees are on us
- No card terminal and no payment gateway sign-up of your own
- Guests get an instant confirmation email
Your calendar and prices, your call
Set base, weekend and seasonal prices and minimum stays as you need.
- Connected to Airbnb, Booking.com and Agoda
- Walk-in and WhatsApp bookings can be recorded too
Every rupiah clearly recorded
Each new booking sends you a WhatsApp alert straight away.
- Your net earnings shown for every booking
- Occupancy and revenue reports
- Your guest data stays yours
- We never offer other properties to your guests
Done for you: a starter marketing kit
No need to create content yourself. At no extra cost, our team prepares:
- Your booking page setup, with our team’s help
- Property description in Indonesian and English
- A WhatsApp reply template that points guests to your link
- One short property video for Reels or TikTok
Who it’s for
A good fit if:
Serving properties in Bali, Lombok, Yogyakarta, Bogor, Jakarta and other destinations in Indonesia.
- Your property has many reviews with a good score on the OTAs.
- Returning guests and Instagram followers often ask how to book.
- You have no direct booking system yet, or the “Book now” on your website still links to an OTA.
- You want to keep selling on OTAs, but not keep paying high commission for guests who already know you.
Pricing
You only pay when a booking comes in through your page.
10%
of every booking made through your page, card fees included.
- No sign-up fee
- No monthly fee
- No bookings in a month, no cost
Bookings you record yourself, such as walk-in guests, direct transfers or cash payments, carry no fee at all.
Your income is protected
A guest who cancels or doesn’t show does not reduce your income.
Automatic payouts twice a month
Money goes straight to your bank account after your guests have stayed.
Example: one booking of Rp 3.000.000
Through an OTA at 17%Rp 510.000
Through your page at 10%Rp 300.000
Save Rp 210.000 per booking
The 17% OTA commission is only an example. Enter your own OTA commission in the calculator above.
Want to read the agreement first?
We send you a full sample PKS on WhatsApp, so you can read every clause before deciding anything.
About us
Born from real success cutting OTA commission since 2018.
Indohotelier was not born in a tech company boardroom. It came from life on the ground as a villa owner. In 2018, our founder faced the exact problem you face today: working hard for guests until the reviews hit five stars, yet still handing almost 20% of revenue to an OTA every time a returning guest or Instagram follower booked again.
We built an in-house direct booking system with one simple goal: let guests book and pay the property directly, without friction. The results went beyond expectations. Over more than 6 years, direct bookings have kept the larger share, saved tens to hundreds of millions of rupiah in commission each year, and proved that guests, international travellers included, are happy to book direct when paying is as easy as on an OTA.
Now we are opening that proven system to selected property owners in Indonesia through Indohotelier. We stand 100% on the owner’s side: we take no cut of your margin up front, we never hide your guest data, and we never offer competing properties to your guests.
Chat with our team on WhatsAppProven since 2018, fully registered
Officially run by PT Sari Destinasi Desa (NIB 2207260061734).
Payouts that arrive
International card payments are paid out to owners on a regular schedule.
Guided by practitioners, not bots
Our team handles the full setup until your page is ready to take guests.
A real office in Denpasar
Jl. Tukad Badung XIXB-01, Renon, Denpasar, Bali.
FAQ
What property owners often ask.
Guests can transfer to me directly. Why pay 10%?
Guests who transfer straight to your bank account can still be recorded in your calendar, at no cost. The 10% only applies to bookings paid through your page, for example by international guests paying by card. Card fees are already included.
Do I have to stop selling on OTAs?
Not at all. The page runs alongside your OTAs, and the calendars are connected. The aim is for guests who already know you to book with you directly, not to replace the OTAs.
How does the calendar stay in sync with my OTAs?
The calendar updates automatically every 30 minutes. So when a last-minute booking comes in, it takes a little while for availability on your OTAs to update. To be safer in high season, you can block dates manually at any time, as soon as a booking comes in from an OTA or a walk-in guest.
When does the money reach my account?
Payouts are made automatically on the 14th and 28th of each month, for bookings whose guests checked out at least 7 days earlier (minimum Rp 100.000). The 7-day window is a standard card payment safeguard that protects you from card disputes (chargebacks). For example, for a guest who books in March and stays in August, the money is paid out in August.
What if a guest cancels?
Your income stays protected. A guest who cancels or doesn’t show is not refunded, and you are still paid. If a guest can’t make it, you are free to agree new dates with them. A full refund is only given if the property cannot provide the stay. In that case, the booking is not paid out to you.
Can international guests pay?
Yes. Foreign cards are accepted. Prices are shown in Rupiah, and the guest’s bank handles the currency conversion.
Does Indohotelier also find guests for me?
The page is designed for the guests and followers you already have. We give you a WhatsApp reply template, a property description in Indonesian and English, and one short video to point them to your link.
I already have a website. How do I use this?
Your property gets its own link, for example indohotelier.com/your-villa-name. Simply put it behind the “Book now” button on your website, with no change to your existing design. Without a website, the same link goes in your Instagram bio and WhatsApp replies.
What do I need to prepare?
An NIB (business license through OSS), a bank account, photos you already own, and access to your OTA accounts. The NIB is needed before your page goes live. We guide you through the rest, step by step.
Is the setup complicated?
No. Our team guides you or your manager step by step, in Bahasa Indonesia or English. You don’t need to install any equipment.
Are there any upfront costs or contract lock-ins?
There is no sign-up fee and no monthly fee. The partnership is set out in one agreement that runs for one year and renews automatically, with your rate written clearly before the page goes live. You can still end the partnership without a long-term lock-in, as long as there are no outstanding obligations.
Start here
Get a free estimate of your direct booking potential.
Just fill in four fields. You will receive a one-page estimate showing:
- The commission you pay OTAs each year
- What guests find when they search your property’s name
- Our fee, for comparison
Our team replies personally, never with automated messages.
Your details are only used to prepare your estimate and reply to this request. Privacy policy
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